A communication workshop that will truly improve your business
Many business problems stem from ineffective communication.
Implementing the Sense-Making methodology brings lasting changes in the form of improved business processes, shorter meeting times and reduced number of meetings, better project management, fewer conflicts, and greater team satisfaction.

Real effects of the Sense-Making Workshop - based on over 150 surveys
To ensure the research is reliable, we conduct it at least two weeks after the workshops are completed. We care about our clients' privacy - all surveys are anonymous. Check out what we improve in business.
Reduction in meeting duration
Increase in teamwork productivity
Reduction in preparation time
for presentations or speeches
Reduction in the number of conflicts resulting from misunderstandings and communication errors
Increase in efficiency and effectiveness
of business activities
Improving cooperation between organizational units
How to solve communication problems in the organization?
Communication problems in organizations manifest at many levels.
The first of these concerns the lack of efficiency in team operations. Team members do not get along, do not make decisions, and often fall into conflicts. They are frustrated, demotivated, and discouraged because they feel a lack of influence, inefficiency, or wasting time.
The second concerns ineffective meetings. There are too many of them, they last too long, and they do not bring real benefits to the organization.
The third concerns an excessive amount of information, often of poor quality, within the organization. This leads to information chaos, employee disorientation, and often incorrect actions or decisions.
The fourth concerns the low quality of communication with decision-makers. The information conveyed by teams is unclear, not tailored to the needs of management, and too technical. Conflicts and problems that should be resolved at the team level are unnecessarily escalated to managerial levels.
Sense-Making is an approach that sustainably and effectively helps in solving communication problems at many levels of the organization.
It will provide teams with the skills and tools to mitigate horizontal and vertical communication problems. It will reduce downtimes and delays resulting from ineffective communication. It will decrease employee frustration and the problem of escalating conflicts to higher levels of the organization.
It will reduce the number of meetings and shorten their duration, thereby unlocking additional operational capacities within teams. It will also decrease problems related to demotivation and conflicts arising from misunderstandings, which often impacts lower turnover.
Contact me and find out if implementing Sense-Making can help improve the functioning of your organization!
Communication training is often insufficient
If your organization has problems resulting from ineffective communication, it is possible that attempts have already been made to solve them through communication training. If you are on my page, they were probably not effective enough.
This stems from the difference between training and workshop formats.
Focusing on a narrow area
Training often focuses on improving selected skills and does not allow participants to see the connections and consequences of actions taken in different areas of the organization. As a result, their application often has little impact on the organization as a whole.
Delivering dry knowledge
Providing knowledge is not the same as providing skills. After training, the participant usually has to independently translate theoretical knowledge into real and effective solutions, which is not easy and often results in the training not being implemented in daily behaviors.
Theoretical examples
Trainings usually rely on pre-prepared theoretical cases, which often do not relate to the problems that the participant needs to solve here and now. Trainers do not delve into the specific problems of participants to avoid taking responsibility for finding solutions.
Lack of managerial support
Managers, especially at higher levels, often do not participate in team training sessions, and therefore do not see what tools people have received, how to support their implementation, or what to expect from them. As a result, the acquired knowledge atrophies because it is not useful from the employee's perspective.
Difficulty in achieving "critical mass"
Very often, typical training sessions do not achieve the "critical mass" needed to have a real impact on the organization's operations. The lack of work on organizational examples and the lack of manager involvement result in the absence of common patterns, action schemes, or "keywords."
"From A to B" model
Trainings are often based on discussing "situation A" and "reaction B." The problem is that model "situations A" very rarely occur in organizations in their pure form, so "reactions B" usually prove ineffective in the real business environment.
Sense-Making is an effective approach to communication
The Sense-Making workshop effectively solves problems and improves communication in the company because, unlike typical training sessions, it is a workshop-based approach and consists of four elements: knowledge, process, tools, and developing real solutions.
Process of analysis instead of a schema
In Sense-Making, the analytical process is paramount. Instead of teaching participants "reaction B to event A," I show them how to break down a situation into its components and build solutions based on them.
Ready and proven tools
The Sense-Making methodology includes ready, accessible, and proven tools that can be implemented at every level of the organization to adapt them within the company.
Work "live"
During the Sense-Making Workshop, I work with participants without prior knowledge of the cases they will bring. This is an important element of the process, building participants' confidence that the approach can indeed be applied "on the spot" without lengthy preparations.
Adaptation to the participant
The workshop is designed to adapt individually to the needs and capabilities of each participant. It enables everyone to take the maximum of what they are able to take and what they need at their respective level within the organization.
Solutions to real problems
During the Workshop, each participant works on their individual business problem that they are facing and need to solve quickly. This maximizes the real impact of the Workshop both on the participant and the entire organization.
Hybrid of online and live
The workshop is a hybrid of online and online-live formats. The first online part maximizes the educational effect and shortens the time needed to absorb knowledge. The second part, which is online-live 1:1 with a trainer, focuses on individual refinement of each participant's solutions.
Where does Sense-Making work best?
The Sense-Making Workshop works particularly well in companies where, on one hand, there are analytical minds working with data, analyses, and numbers, and on the other hand, there are individuals responsible for the business side of the organization with whom the "engineers" need to communicate and align.
IT / Technology
In IT and technology companies, Sense-Making effectively improves communication between programmers and engineers and the "non-technical" managers and executives.
Finance
Companies whose employment structure requires collaboration between individuals with analytical expertise and those responsible for the business side.
Engineering industries
Manufacturing and service companies, where a significant portion of the workforce consists of technical employees and engineers.
What does the process of collaboration and achieving results look like?
The workshop-style educational process (as opposed to training) allows participants to immediately translate acquired knowledge and tools into real skills and actions crucial for the organization. Its course is as follows:
1
Initial conversation
We casually discuss what causes communication to be an area for improvement in your organization and whether the Sense-Making Workshop can help you.
2
Optional tests
Optionally, you purchase access to the Sense-Making Workshop for a "Test Group" of 1-2 people, so they can assess and evaluate the real value of the service for the organization.
3
Parameter selection
After a positive verification, we establish the scope and pace of implementing the Sense-Making Workshop into the organization. We select participants accordingly to achieve maximum business impact.
4
Allocation of accesses
Each participant receives individual access to the Sense-Making Workshop, including online materials and a 60-minute live online workshop session with Marcin Józefowicz.
5
Working with online materials
Participants receive access to 67 mini-lecture videos and 20 tasks on an intuitive and user-friendly educational platform.
6
Live consultation session
After the participant has gone through the online materials, we schedule a live online session where we delve deeper, refine, and build solutions for the participant's real business challenges.
7
Conclusion of the Workshop
Upon completing the Sense-Making Workshop, each participant possesses knowledge and skills that can be immediately applied in practice. They receive a personalized certificate confirming their participation in the Workshop.
8
Additional knowledge and support
After the Online Sense-Making Workshop, participants have the option to receive additional support through extra live sessions with Marcin Józefowicz. They can also continue developing their skills through the Sense-Making Podcast.
Live sessions can be used both to deepen knowledge and discuss cases covered during the online material work, as well as to work on a new business case that the participant currently needs to address.
Let's talk!
Contact me and let's discuss whether and how the Sense-Making Workshop can be beneficial for your organization.
The implementation results of Sense-Making in your organization
Shorter meetings
Team meetings will become shorter and more efficient.
Effective communication
There will be increased precision and effectiveness of communication within the organization.
Smooth implementation of changes
It will be possible to implement changes more smoothly and with less conflict.
Efficient projects
There will be increased efficiency and effectiveness in project management.
Fewer conflicts
Better communication means significantly fewer conflicts between departments and employees.
Improved motivation
The level of workplace comfort and employee motivation will increase.
Effective management
Improving communication will enhance the quality of people management within the organization.
Time savings
Better communication means time savings and the ability to focus on actual business matters.
Interdepartmental cooperation
Individual departments within your organization will start communicating and collaborating better.
REVIEWS
Opinions about the Sense-Making Workshop
The challenge was to recruit change ambassadors.
The Sense-Making Workshop makes it easier to transition from failure to carefully drawing lessons on how to avoid mistakes in the future. I approach important problems and challenges more systematically.

Marek Kuchta
Sales Director, chemical conglomerate
Communication is a process of reciprocal exchange.
I highly recommend the Sense-Making workshop because it opens your eyes and provides logical solutions on where and how to improve.

Marta Ciebiada
Compliance Manager, Coloplast Poland Ltd.
We regularly use the Sense-Making™ workshops.
Due to the immense benefits that Sense-Making workshops bring to our organization, they have become one of our key tools supporting business development.

Paweł Bieniek
CEO, The Nets Ltd.
Marcin Józefowicz has never let us down.
In the case of so-called "impossible projects," Marcin Józefowicz excels. We have long stopped organizing "normal" trainings with Marcin. When Marcin comes into the company, it means we have a real topic, real needs, and a significant challenge ahead.

Bożena Stępień
HR Director, Dr Irena Eris
Marcin Józefowicz is an extraordinary trainer.
Regardless of the situation, Marcin is always knowledgeable and professional. He quickly identifies inconsistencies and attempts to bypass uncomfortable topics. During workshops, he creates perfect conditions for work and challenging the status quo.

Roksana Adamczyk
HR Manager, Damen Engineering Gdańsk
Marcin connects the dots very quickly.
When proposing solutions, Marcin always checks if a given solution will feel natural to me, if I will "feel it," which helps my thoughts align properly. I highly recommend working with him, not only in the area of Sense-Making.

Darek Knopiński
Head of Mobile, Allegro
The workshops are conducted by Marcin Józefowicz.
Creator and owner of the Sense-Making™ brand - a system that enhances communication effectiveness. A trainer and moderator with over a decade of experience, ICC Coach. Practitioner with managerial experience, member of boards and supervisory boards. Long-time academic lecturer. Graduate of the Faculty of Management at the University of Warsaw.
He created Sense-Making™ because we live in an era of information, globalization, and media. It's an era no longer of mere "noise," but of significant communication "noise." We need to communicate more efficiently and precisely. Mistakes come at a high cost.
Today, it's not enough to be an expert in your field. You also need to know how to convincingly communicate that expertise to others.
Good products, ideas, or knowledge alone are no longer sufficient. You must also be able to present them effectively and persuade others of their value..
Marcin Józefowicz
Creator of Sense-Making

CLIENTS
Companies that have benefited from the Sense-Making Workshop
Frequently asked questions and concerns about Sense-Making
If this question arises, it means that Sense-Making is even more necessary in your organization. The situation indicates that people have problems with priorities and time management, making it difficult for them to identify elements they should focus on to have the greatest impact on the organization. For example, they engage in micromanagement. Sense-Making structurally teaches how to choose the most important things, not just in relation to communication itself. It's worth asking how internal communication looks in the company if managers are not aware that it's important for the organization for them to be better at communication.
It all depends on the level at which you want to do it, but like any change, it will of course require effort. However, Sense-Making doesn't always need to or can be introduced throughout the entire organization. Sometimes it's enough to implement it at points that have the greatest impact on the organization. These can be people, organizational units, or processes.
No, because this is a workshop, so there's no scale effect here. The entire market has the same prices, including clients who have been working with me for years. The reasons are therefore both substantive and ethical.
18 years of operating in-person and 4 years online show that online is currently an effective and convenient form for Clients. The only thing this form doesn't account for is the so-called "group process". This can be implemented in a different form at a later stage of collaboration. In exchange for the lack of group process, you get a very individual approach and great comfort for the participant, who in a 1:1 format can work and analyze in a safe environment.
The unique form of online hybrid is essentially unprecedented in the market and impossible to compare with traditional "online trainings".
The approach of "which is better," meaning either-or, instead of "and," is, in my opinion, flawed. Online has its own specifics, and they should be fully utilized.
Online enables better management of building competencies within an organization. In the traditional setup, there are group sessions. When a new person joins the team, how can you quickly bring just that one new person up to speed in group sessions? In the applied online model based on individual access, you can quickly equalize their competency level. Therefore, if we want to build competencies sustainably, considering the frequent turnover nowadays, the online format is the best for organizations.
Maybe it's worth using other arguments, such as financial ones. Calculate how much ineffective meetings cost, especially when involving people with often high salaries. How much do poor decisions, conflicts, and unnecessary escalation within the team cost? How much do inefficiently implemented changes due to communication errors cost? Sometimes the simplest solution is for those who communicate with the management to complete the Sense-Making Workshop first.
I often work with such companies because other firms do not provide the Sense-Making Workshop. It is a proprietary program, legally protected. I, on the other hand, focus exclusively on delivering products from the Sense-Making family.
In many cases, the Sense-Making Workshop is added as a complement to the "leader academy," even though the entire leadership program is delivered by another company.
If you want to provide them with skills (workshops) in addition to knowledge (training), it is worth considering the Sense-Making Workshop as a complement that will give employees concrete skills useful in the organization.
The Sense-Making Workshop is a proprietary program that, due to its workshop format, adapts not only to the needs of the organization but also to the specific participant, as we work on concrete business cases.

